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Introduction to Political Communication (9024.3)

Level: Level 1 - Undergraduate Introductory Unit
Credit Points: 3
HECS Bands: 1
Faculty: Faculty of Arts and Design
Discipline: Discipline of Communication and Media


    Unit Outlines

    To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

    • Semester 1, 2018, ON-CAMPUS, BRUCE (176368) - View
    • Semester 1, 2017, ON-CAMPUS, BRUCE (165235) - View
    • Semester 1, 2016, ON-CAMPUS, BRUCE (154706) - View
    • Semester 1, 2015, ON-CAMPUS, BRUCE (145521) - View

    If a link to your Unit Outline is not displayed, please check back later. Unit Outlines are generally published by Week One of the relevant teaching period.


    This unit introduces the theories and practices of political communication through an examination of the relationships between media, political institutions and the publics they serve. Public affairs practitioners need to know how media work in the context of 'mediatized' politics and how citizens, journalists and politicians use political messages to inform, influence and legitimize decisions. Focusing on the Australian parliament and political reporting, the unit is structured around a series of case studies that explore the roles of the parliament, political journalism, lobbying, government communication, political campaigns, and public opinion. Students consider the practical applications of political communication in these contexts and build a range of political communication skills and tools for analysis.

    Learning Outcomes

    On completion of this unit, students will be able to:

    1. demonstrate and introductory knowledge of the theories of political communication;

    2. understand the relationships between media, political institutions and the public;

    3. demonstrate knowledge of the applications of political communications in a variety of contexts;

    4. analyse political communication in a range of contemporary media;

    5. consider the impacts of political communication for Australian democracy;

    6. demonstrate critical thinking and problem solving skills;

    7. demonstrate written and oral communication skills.

    Assessment Items

    Contact Hours

    3 hours per week





    Assumed Knowledge


    Incompatible Units

    Restrictions: This unit is not open to students who have passed 7005 Political Communication

    Equivalent Units

    7005 Political Communication

    Referenced Courses

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