Entrepreneurship (6349.7)

Availability

Unit Outlines

To view your Unit Outline, click View to log in to MyUC and access this information, or visit your unit's online teaching site.

• Semester 1, 2018, ON-CAMPUS, BRUCE (177748) - View
• UC Term 2, 2017, ON-CAMPUS, HKBU (173465) - View
• Semester 1, 2017, ON-CAMPUS, BRUCE (166693) - View
• UC Term 4, 2016, INTENSIVE, HKBU (156827) - View
• UC Term 2, 2016, INTENSIVE, HKBU (156825) - View
• Semester 1, 2016, ON-CAMPUS, BRUCE (156823) - View
• UC Term 3, 2015, INTENSIVE, HKBU (143577) - View
• Semester 1, 2015, ON-CAMPUS, BRUCE (145569) - View

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Syllabus

The subject includes instruction in opportunity recognition, commercialising a concept, marshalling resources in the face of risk, and initiating a business venture. Topics include entrepreneurship, entrepreneurship, marketing research, environmental assessment, financial preparation, understanding entrepreneurial perspective, developing creativity, ethical and social responsibility challenges, sources of information and assistance in Australia , developing and presenting a business plan, assessment and evaluation of opportunities, strategic planning and managing entrepreneurial growth.

Learning Outcomes

On successful completion of this unit, students will be able to:

1. Demonstrate an understanding of the nature of entrepreneurship and its role in business;

2. Demonstrate an understanding of entrepreneurial behaviour including approaches to teamwork, communication, creativity, innovation, risk-taking and ethical responsibility;

3. Identify and describe the important elements in formulating and evaluating an entrepreneurial business plan for a start-up organisation or for a new project in an established organization;

4. Identify and describe the important elements of managing rapid growth and overcoming obstacles in an entrepreneurial environment; and

5. Identify and describe significant sources of information and assistance including the entrepreneurs and significant entrepreneurial events over the last fifty years.

Assessment Items

Contact Hours

Normally 39 hours per semester.

Prerequisites

Must have passed 12 credit points

Incompatible Units

Small Business Management, 9531