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文科学士学位 / 广告和营销传播学士 - 986AA

科目编号：	986AA
当然版本：	2
Location:	UC - 堪培拉，布鲁斯
Faculty:	艺术与设计学院
纪律（S）：	School of Arts and 通讯s
UAC Code:	362044
CRICOS代码：	065737K
英语语言要求：	Academic IELTS of 6.0 or equivalent, with no band score below 6.0

介绍

This program is for those who seek a professional qualification in Advertising/Marketing Communication but who also value the flexibility of a general education in the liberal arts. It combines communication and media studies with thorough education in the theories, issues and skills pertaining to the Advertising/Marketing 通讯 industry. The addition of a liberal arts specialisation extends the intellectual knowledge base and critical thinking skills and thus improves graduates' employment prospects.

Graduates find employment in advertising agencies, in either the creative or the account management side, the media, and in advertising or marketing communication departments in public or private organisations.

Enquiries

未来的学生: 请发邮件 study@canberra.edu.au or telephone 1800 UNI CAN (1800 864 226)
当前和学生开始: Email fad.student@canberra.edu.au pH值1300 301 727

入学要求

Normal requirements for admission to an undergraduate course.

入院截止日期的信息，可以发现 here.

课程要求

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In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. 请参阅内在要求声明适用于你的课程

Awards

Award(s)	官方缩写
文科学士学位	BA
广告和营销传播学士	B Advt&MktgComm

备用出口奖

文科学士学位

广告和营销传播学士

典型的学习模式

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UC - 堪培拉，布鲁斯
- Standard Full Time, 学期1 Commencing
  - 打印此学习模式
  - Year 1
    - 学期1
      - 创造力和批判（8172） - 3 CP，水平 1
      - 引进专业通信（8122） - 3 CP，水平 1
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
    - Semester 2
      - 通信专业实务（7837） - 3 CP，水平 1
      - 了解媒体（8134） - 3 CP，水平 1
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
  - Year 2
    - 学期1
      - 广告策略（6809） - 3 CP，水平 2
      - Media Industries and Audiences (8133) - 3 CP，水平 2
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
    - Semester 2
      - Client Relationship Management (8137) - 3 CP，水平 2
      - 通讯 and Media Research (7003) - 3 CP，水平 2
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
  - Year 3
    - 学期1
      - 文案（6812） - 3 CP，水平 3
      - 政治传播（7005） - 3 CP，水平 3
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
    - Semester 2
      - 品牌建设（6814） - 3 CP，水平 3
      - Media Planning and Buying (8138) - 3 CP，水平 3
      - Arts Major 2 or Professional Major Unit- 3 cp
      - 艺术的主要单位 - 3 cp
  - Year 4
    - 学期1
      - 代理运营（8135） - 3 CP，水平 2
      - Transnational Advertising (7839) - 3 CP，水平 3
      - 两个开放选修单元 - 6 cp
    - Semester 2
      - 通信技术和变化（8131） - 3 CP，水平 3
      - 综合通信活动（6813） - 3 CP，水平 3
      - 两个开放选修单元 - 6 cp

请参阅 tab to view 课程要求, check unit details and select Restricted Choice Units for the course. Please note not all units are offered in each teaching period.

单元递送模式

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

This course is closed to new admissions from semester 1, 2013. Please refer to course 216JA 文科学士学位/Bachelor of 通讯 in Advertising.

专业评审

None.

课程时间

Standard eight semesters full time or equivalent. Maximum twenty semesters.

Honours

None.

Offerings

过去的产品
- 2012->UC - 堪培拉，布鲁斯-Internal
- 2013->UC - 堪培拉，布鲁斯-Internal
- 2014->UC - 堪培拉，布鲁斯-Internal
- 2015->UC - 堪培拉，布鲁斯-Internal
- 2016->UC - 堪培拉，布鲁斯-Internal
- 2017->UC - 堪培拉，布鲁斯-Internal
- 2018->UC - 堪培拉，布鲁斯-Internal
- 2019->UC - 堪培拉，布鲁斯-Internal