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商学学士/Bachelor of 通讯 in Advertising - 231ja

科目编号: 231ja
当然版本: 2
位置: UC - 堪培拉,布鲁斯
学院: Faculty of Business, Government & Law
纪律(S): 堪培拉商学院
Discipline of 通讯 and Media
UAC代码: 361436
CRICOS代码: 077606米
English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Combine your knack with numbers with your flair for advertising

Whether you’re a 媒体策划, 通讯s Director or Manager of all things Digital, PR, Brand, Tourism or Event related, this Double Degree offers choices, choices, choices in terms of CV-boosting electives.  

Addressing the most critical aspects of marketing communications, this qualification will give you the opportunity to understand all aspects of advertising in our world’s fast-paced digital era, and give you a practical perspective through work-integrated learning experiences and professional internships.

Embrace the technical challenges of your commerce degree (including in such subjects as accounting, business adm在一个nd economics), and then fine-tune your studies with multidisciplinary subjects from the social sciences, business or creative arts streams. Accredited by the 国际 Advertising Association and the Media Federation of Australia, it’ll be a definitive high-five for your ad career!

Combine a 商学学士 / Bachelor of 通讯 in Advertising at UC and you will:

  • be equipped with a thorough understanding of the nature and functions of contemporary advertising and marketing communications
  • study communication theories within the context of society and consumerism
  • ga在一个 broad understanding of concepts which are fundamental to commerce including statistics, commercial law, information systems, management and the interrelationships between government and business
  • gain the personal skills required to provide professional advice to a variety of stakeholders using technical and non-technical language in the discipline or disciplines you choose to study
  • develop the capacity to exercise your own initiative and professional judgement in an ethically responsible manner to analyse problems 在一个 variety of disciplinary and sub-disciplinary contexts.

工学结合

In this course, you can undertake a workplace internship as part of the Faculty of Business, Government & Law’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.

工作机会

Opportunities exist for 商学学士 / Bachelor of 通讯 in Advertising graduates, 在一个 range of sectors including as a:

  • Media and 通讯s Manager
  • Marketing 通讯s Manager
  • 媒体策划
  • Advertising Account Manager
  • 数字客户经理
  • 公关经理
  • 品牌经理
  • 事件管理器
  • 旅游经理。

Course specific information

Applicants must meet normal university requirements for admission to an undergraduate degree course.

查询

Prospective 国内 Students
电子邮件 study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective 国际 Students
电子邮件 international@canberra.edu.au 或电话+61 2 6201 5342
Current and Commencing Students
In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or 电子邮件 bglstudent@canberra.edu.au

入学要求

Normal UC admission requirements to an undergraduate course.

Additional 入学要求

Refer to individual courses.

假定知识

Refer to individual courses.

入院截止日期的信息,可以发现 这里.

课程要求

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In addition to course requirements, in order to successfully complete your course you may need to meet the in这里nt requirements. 请参阅 in这里nt requirements statement 适用于你的课程

奖项

项殊荣 官方缩写
商学学士 工商管理学士学位
Bachelor of 通讯 in Advertising bcomm ADVT

备用出口奖

Bachelor of 通讯 in Advertising 商学学士

典型的学习模式

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请参阅 tab to view 课程要求, check unit details and select Restricted Choice 单位 for the course. Please note not all units are offered in each teaching period.

单元递送模式

Delivery modes for units in this degree are yet to be confirmed. Please contact us for more details.

信息 Fee Paying Students

国内 国际
2020

CSP

$ 32,300

The fees detailed above are the annual fee rates for the course. The annual rate is the 费那 applies to standard full-time enrolment, which is 24 credit points. The final fee 充电时 based on the proportion of 24 credit points in which a student enrols. Students enrolled 在一个 Commonwealth Support Place (CSP) are required to make a contribution towards the cost of 其 education, which is set by the Commonwealth Government. Information on Commonwealth 支持的 Places, HECS-HELP and how fees are calculated can be found 这里.


专业评审

商学学士: This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

课程学习 结果

课程目标 研究生培养质量
Learning outcome of the Bachelor of 通讯 in Advertising:

To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications
To provide practical workshops which are integral to the course supported by internships to improve professional skills.
沟通和现在的论点和想法有效;
Select and use appropriate information and communication technology for analysis and enquiry;
Identify problems and analyse the main features of problems relevant to 其 professional field;
Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness;
Create and present new ideas;
Express knowledge, ideas and opinions in 其 professional field, both orally and in written form, with confidence and clarity;
Working independently and with others;
Work with others as part of a group;
Work sensitively and co-operatively with diverse stakeholders.
To provide electives in social science, humanities, business or creative arts. Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise 其 specialisation.
To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. 应用 concepts, principles and professional methodologies to professional communication tasks;
Understand the social and professional influence of advertising and marketing communications and 其 role in ethical practice.
To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages -
Learning outcome of the 商学学士.

目的。
Graduates of the 商学学士 will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, 国际 Business, Marketing Management, Public Sector Management, or Tourism Management.

The program is designed to produce graduates with professional attributes appropriate to 其 intended careers. This degree also prepares students for postgraduate studies.
-
知识。
Graduates who complete the 商学学士 will obta在一个n in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of this in one or more of the discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business.
-
技能。
毕业生将开发:
the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas, Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, 国际 Business, Marketing Management, Public Sector Management, or Tourism Management;
the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas;
the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation;
the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information;
the communication skills needed to present a clear, co这里nt and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience.
-
Application of knowledge and skills.
Graduates of the 商学学士 will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with. As students progress through the course, they will develop the capacity to exercise 其 own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts 在一个 variety of disciplinary and sub-disciplinary contexts. 通讯, applied research, teamwork, and negotiation skills will be developed through team based assignments, some of which deal with ambiguously defined problems.
-

课程时间

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

荣誉

Refer to individual courses.

UCC途径

企业的文凭; Diploma of Business Extended; 通信的文凭; Diploma of 通讯 Extended.

供品

  • 过去的产品
    • 2016->UC - 堪培拉,布鲁斯-Internal
    • 2017->UC - 堪培拉,布鲁斯-Internal
    • 2018->UC - 堪培拉,布鲁斯-Internal
    • 2019->UC - 堪培拉,布鲁斯-Internal

招生人数

查看的数量 学生入学 for the previous full year. Please note that course numbers are indicative only and in no way reflect individual class sizes.

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