Bachelor of Management/Bachelor of Communication and Media Studies - 128JA

Introduction

This combined degree course provides students with an in-depth understanding of the academically related areas of Management and Communication Studies and, in particular, provides an opportunity to link study of contemporary communication institutions and practices with the operations of government.

A single degree may be taken out when at least 72 credit points have been attained and the requirements of that degree met.

The Bachelor of Management is designed for those who are making, or who plan to make, their careers in management in the business, public and non-governmental sectors. It is suitable both for those who have recently completed secondary studies and for those with some work experience. The course combines conceptual understanding and a practical orientation in Management, with majors in Government and Politics, and Management, Governance and Policy.

The Bachelor of Communication and Media Studies provides an advanced study of the history, theory and methods of Communication and Media Studies with a special focus on political communication. It explores the way in which societies have evolved in conjunction with advances in communication technology and addresses the way communications media have profoundly transformed the way we live. This course develops an informed and critical understanding of how the media operate, the way they shape meanings and values, and the difference they are making to the social, economic and political worlds in which we live. It provides an in-depth understanding of political communication processes from a national capital perspective. Special attention is payed to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms.